Raising the benchmark of creativity and technical skills for all hair professionals. For more than 130 years, Wella Professionals has been dedicated to serving the salon industry with exceptional color products and technological advancements.

Wella is passionate about hair. Everything they do is inspired by their love of hairdressing and innovation. Come experience a new level of hair care and hair color with professional hair products from Wella Professionals.

Man up with Mitch by Paul Mitchell grooming products for men! This excellent line of products will allow you to create any style that you want. From 2 in 1 shampoos and conditioners to firm holding gels and water based pomades for creating high shine styles, you are sure to find the perfect products to create your own individual style.

Professional Partners – Together. A passion for hair.

We believe in the whole – being greater than the sum of its parts. We believe in a passion shared – a passion for hair. We believe in true partnerships – a two-way relationship for life.

From our roots in Hans Schwarzkopf’s Berlin drugstore over 100 years ago, we have understood hair beauty and care from the inside. Always looking ahead, our vision has set the pace in the market. As part of the phenomenally successful Henkel group, Schwarzkopf Professional and Retail has extended its reach. Today, our innovative products can be found in salons on every continent.

We stand for innovation, reliability, quality, trust and competence. These are the foundations on which our business thrives. We are driven by passion for creating beautiful hair and this is reflected in each of our products.

Brazilian Blowout is known throughout the beauty industry for creating the original keratin hair smoothing treatment. Through the use of an innovative bonding technology, Brazilian Blowout actually improves the health and condition of your hair by creating a protective protein layer around each strand which, in turn, helps to eliminate frizz and smooth the cuticle. The end result is smooth, healthy, frizz-free hair with radiant shine.

Unlike other keratin treatments, there is no down time after your smoothing service. The minute you leave the salon, you can wash and air dry your hair, workout, put your hair in a ponytail or clip, and it will remain sleek and smooth.

Turn Heads! It’s more than our tagline-it’s our purpose. From the stylist behind-the-chair who’s passionate about revealing the potential of every person’s individual beauty to the client who walks out of the salon and into the world with a bold new look and confidence, Joico gives you the power to transform hair and transform people.

Joico is a company whose purpose is to support the salon professional. Everything we do-from continually pushing the boundaries of technology to improve the performance of our products in the salon and at home, to exploring innovative ways to inform and inspire-is done with the stylist in mind.

Ensure exceptional hair quality after lightening, color and texture services.

Why You will love BondPro+?
Hair looks and feels significantly healthier and revitalized.
Hair is revitalized and deeply nourished.
Strengthens the hair fiber and supports bond stability.
Prevents breakage by reinforcing the bonds in your hair.

Step 1: Protection Serum: Penetrates the hair and protects the hair fiber from within during the alkaline bleaching, coloring or texturizing process. As a result it prevents hair breakage.

Step 2: Nourishing Fortifier. Is a rich, intensive treatment, which reinforces the bonds in the hair. The hair fiber is strengthened and deeply nourished.

Built on Biomineral Technology

Biomineral Technology uses natural minerals and botanical proteins to deliver hair that is soft, strong, resilient, and full of shine. Within each of our products is an unique selection of minerals and proteins designed to deliver all the nutritional benefits healthy hair needs. When minerals like quartz, bismuth, and rhodochrosite are paired with proteins such as pumpkin seed, quinoa, and silk proteins, the building blocks for healthy hair are repaired for lasting results.